The Hit Factory Plugins HitVerb 54th Street Studio 1

Get the legendary ambiance of a world-class NYC tracking room
HitVerb 54th Street Studio 1 is a convolution reverb plug-in for use in your DAW of choice, developed with Troy Germano, CEO of The Hit Factory Studios. HitVerb 54th Street Studio 1 delivers the sound of the most sought-after room of The Hit Factory recording studios, where countless legendary records have been recorded. You instantly get both the vibe and ambiance of The Hit Factory’s Studio 1 in NYC — and you don’t even have to book session time or fly to New York. 

HitVerb 54th Street Studio 1’s impulse responses are the real deal — they were produced right within Studio 1 itself: the hallowed room responsible for the reverb heard on platinum records from artists like Michael Jackson, Mariah Carey, Billy Joel, Coldplay, Bruce Springsteen, Celine Dion, Aerosmith, Ennio Moriconne… just too many A-listers to list, really.

A Legendary Scoring Room.

HitVerb 54th Street Studio 1 provides a world-class impulse response of Studio 1: a large (55’ x 59’ x 32’) scoring room in NYC, big enough for a 140-piece orchestra. The live room is a combination of oak and cherry woods with multiple diffuser types, as well as sheetrock and fabric throughout the live recording space. It has a beautiful, lofty sustain and an elegant decay suitable for everything from film scores to pop and rock records. 

A detailed description of Studio 1 is included, detailing which of your favorite artists recorded there. 

Full control.

HitVerb 54th Street Studio 1 gives you full control over your virtual mic distance as well as position, including height and width. You get three mic options to choose from: Neumann® U67s, Coles® 4038 Studio Ribbons, and Sennheiser® MKH 800 Twins.
You’ll start with the true-to-life tone of a phenomenal acoustic space… but you get plenty of controls to make it your own. Shape controls include low and high-cut filters and tail length… and you can even add or remove carpet to the floor at the click of a button to dampen reflections or open them up. Separate controls let you dial in the right balance between early reflections and tail signals of your reverb.
You also get several presets created by top studio engineers, and it’s easy to store and recall your own. 

Convolution; Not Convoluted.
As distinct from analog reverb processors like plates, chambers, or springs, convolution reverb is a digital reverb type that is created using impulse responses recorded in real-world physical environments. Test signals like sweeps and white noise are played in the desired acoustic space and recorded through various microphones - usually a matched stereo pair. Once captured, this impulse response data is used to accurately recreate the behavior of an acoustic space as it applies to musical sources.

Some reverbs can be hard to use, presenting too many tweaky options at the expense of usability. We made sure to design HitVerb with a streamlined, intuitive UI that’s easily understandable by everyone.

About The Hit Factory Studios

Since their start in 1969, The Hit Factory recording studios have existed in six different locations in New York City and London. With countless hits tracked at The Hit Factory studios, they’ve been earning their name for over 50 years. 

The Hit Factory built its storied history by being a top-shelf destination recording facility for many of the world's greatest artists and bands. 50 years after its inception, we thought it was time to bring the sound of The Hit Factory rooms to everyone. After all, not everyone can get to New York, London to track and mix their songs.

“HitVerb is a collaborative effort with years in the making. Historically, there have been a total of 26 recording studios across the seven Hit Factory locations since 1975. 12 of the room reverbs within HitVerb were collected over the years as impulse responses and proprietary captures. Seminal albums were recorded and mixed within all of these studios; pop, rock, R&B, hip-hop, blues, jazz, and soundtracks we all have come to listen to during the past half century. We’re confident you’ll enjoy using these spectacular sounding virtual live rooms on your productions for many years to come." Troy Germano

Features
● World-class convolution reverb plug-in modeled in the legendary Hit Factory Studio 1 in NYC
● Impulse response creation was headed by Troy Germano, CEO of Hit Factory Studios
● Fine-tune control over mic positioning and distance 
● Further control includes high- and low-cut filters; tail length — even carpet!
● Includes presets designed by top studio engineers; your own presets are easy to create and recall
● Available for Mac or Windows in AAX, VST3, and AU formats